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Best Practices to Create an Effective Welcome Email Campaign

Creating a welcome email campaign is an effective way of starting high quality relationships with your customers. However, in order for this type of campaign to be really effective it is necessary to follow certain best practices on its creation, otherwise you can end up losing your customers or leads right at your first interactions with them.
What results can a welcome email campaign accomplish for your business? Why should you care about it?
Here are some interesting facts that may be a significant incentive for using this email marketing strategy:
  • A Blue hornet report from 2013 demonstrated that about 74% of customers expect to receive welcome emails whenever they subscribe to an email list. 
  • Welcome email campaigns can accomplish four times more opens and five times more clicks when compared with other types of campaigns.
  • New email list subscribers which receive welcome email campaigns, on average, have 33% longer interactions with the business they engaged with.
  • Welcome email campaigns can accomplish three times more transactions per email than common promotional email campaigns. 
With all that said, here are some important best practices you should follow to craft an effective email campaign management for your business:
Confirm They Made a Great Decision
Right after a person has engaged with your business (through a purchase or signing up to your email list) you want to make sure they feel like they made one of the best decisions of their lives. Through your greetings communicate the benefits they are going to get from your business (maybe awesome features of the product / service they bought or the high quality exclusive content and special deals they will get through keeping in touch with your business).
Make sure you offer real value to your email list and that they understand clearly that doing business with you is always a great decision.
If you apply this best practice effectively, you will have long-term loyal customers ready to buy whatever you will offer for them, as long as it is under their areas of interest.
Define and Communicate Timing
The best way to engage people is through storytelling. Therefore you want to create a sense of continuity for your welcome email campaign. As you build your "welcome story" define well the appropriate time to send each episode (email) and make sure you communicate for your audience (new subscribers) when they can expect the next episode. You can create the habit of always adding a little teaser on your PS, so your audience will get through the whole emails (even if quickly) to make sure they know what is coming next. That is how TV hook people on all types of series, so why not try it out for your business?
Be Brief
When it comes to email marketing you want to focus on quality over quantity of words. Be clear and brief with your messages. Yes, you still should tell a great story, however you want to break your story into multiple short emails. Most people simply do not read long emails and just do a quick reading for short ones. Write messages to your welcome email campaign which are quick and easy to read in order to achieve the best possible results.
Apply These Best Practices Soon
If you still do not have a welcome email campaign make sure you create it as soon as possible following the best practices above. If you need help on creating it or just want to learn more about effective email marketing campaign strategies you can visit iDreamBiz.

Source: ArticleBase
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